Dr Bollmann, Skin Care Specialist\r\nWhen I was developing BareSkinCare, many advisors tried to get me to change packaging. Comments like, "Women like to buy products with fancy packaging", and "You need to spend more on packaging", were common.\r\nBut I decided to put my money into INGREDIENTS, not the packaging. Unlike other companies, who spend large amounts on fancy packaging at the expense of what's in the products.\r\nPersonally, I think the people who use BareSkin are smarter. They prefer things that work instead of ones that only look pretty.\r\nAnother thing I like about BareSkin packaging is it's practicality. You can turn the products upside down for easier removing, because the lids are flat. (One company spent quite a bit of money on packaging, and the products fall over when turned upside down). And I prefer to label mine with a black marker - e.g., I put FT on the bottom for easier identification of Final Touch.